It is necessary to conduct regular market survey.
Market survey can provide scientific basis for enterprise’s management decision. Promote new product development and market expansion Through market research, to understand the consumer consumption trend, demand changes and expectations of the enterprise’s products, in order to determine the way in which the enterprise to develop new products, to better meet the needs of consumers.
At the same time, we can also understand the demand information of regional market through market research, so as to determine effective market development plan and continuously increase the market share of products. Promote enterprises to improve management and economic efficiency Pay attention to market research, constantly collect and acquire the latest trends in production and management technology, more understand the advantages of other enterprises and the position of the enterprise in the market competition, in order to reflect the gap in the operation and management of the enterprise through comparison, in order to improve the competitiveness and management level of the enterprise pointed out the direction. We will enhance the competitiveness of enterprises and their capacity for sustainable development. About enterprises, whether they can understand the market changes in time and take appropriate measures is the key to win in the competition. In addition, market survey data can also predict the trend of market changes, so that enterprises can make plans and arrangements in advance of the response, make full use of the changes in the market for the interests of enterprises, so that enterprises obtain the ability of sustainable development.
In September, our design department conducted the market survey.
Location: Changzhou city center mall
Purpose: 2021 autumn and winter new style and fabric quality
Research object: down jacket, coat
Research brands: GIVENCHY, EMPORIO ARMANI, BOSS, Max Mara
VERSACE, LAMPO, MANGANO, ARCTERYX, VIA DANTE brand Collection store.
Brand direction: luxury brands, fashion brands, sports and outdoor auxiliary
We especially visited cooperative brands store and get some general conclusions. Thus it can better for us to provide service and direction for clients.
Autumn clothes have been on the market, some premium brand display some light weight padded jacket. Most brands display few down jackets.
Most brands use reversible, printing, stitching process. The outdoor brand adopts the process of pressing glue. Women’s clothing more use the way of waist and splicing technology, bright color collocation. Men’s wear for both sides and printing, embroidery techniques.
Post time: Sep-30-2021