Sports style trend: iterative innovation

The "iterative innovation" movement style trend advocates extending the life of items and reducing waste through continuous upgrading. It focuses on the reuse of resources, through secondary processing improvement, continuation of product life cycle. At the same time, we focus on scientific and technological empowerment, and develop practical and luxurious products.

返璞归真

1. Go back to basics

Using biodegradable and recyclable new materials, we are committed to promoting environmental innovation, focusing on the source and final recycling of products. The single product has strong functionality and the use of safe materials, so that users can strike a balance between the pursuit of fashion and the protection of the environment, and create a low-carbon life.

逃逸山林

2. Escape from the mountains

With the rise of the new trend of autumn activities, "escape mountain" has become the first choice for outdoor. Emerging outdoor cross-country sports need functional products. In terms of design, the choice of waterproof breathable material, with the atmosphere of bright color splicing design, to add a touch of joy to the traditional outdoor products. Combined with functional aesthetics, people away from the hustle and bustle, deep in the mountains to pursue quiet fresh experience.

美学功能

3. Aesthetic function

Pay attention to aesthetic and functional compatibility upgrade. Take a long-term strategy and consider full cycle design such as product recycling and upgrading. Using eco-friendly materials and long-term splatters, elegant tailoring reveals design beauty and creates gender-neutral products. Build a sustainable material system with nylon alternatives and environmentally friendly cotton. The portable folding design can be easily adjusted with temperature increases and decreases, focusing on both visual enjoyment and functional needs, providing consumers with a more humane green sports experience.

奢华耐穿

4. Luxury and wearable

Under the influence of the low-key luxury trend, the sports category will return to plain and simple, using high-end durable materials to create classic styles. With the appearance of offline boutique fitness halls, dressy personal wear is also heavy for social occasions. In times of economic downturn, luxury is not about the surface, but about meticulous design and extreme functionality. Performance first, to create suitable for changing occasions sports wear.


Post time: Jul-05-2024