The color of 2023 —Viva Magenta

PANTONE18-1750 Viva Magenta is a vibrant, passionate, fearless and inspiring magenta color between red and purple. Pantone describes Viva Magenta as the perfect balance between warm and cold tones, the subtle shades found in nature that are both uplifting and representative of the world's diversity.

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Viva Magenta was partly inspired by a humble insect, the cochineal. Cochineal is a 0.5 cm long beetle native to the Armenian highlands with a striking red exterior that blends in with the similarly colored flowers and fruits in its habitat.

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PANTONE 18-1750 Viva Magenta conveys pure joy and encourages unfettered experimentation and self-expression. It is an uplifting, borderless color that is bold, intelligent and inclusive. At a time characterized by uncertainty, we need exciting colors like Viva Magenta. Designers used the color in their recently released spring/Summer 2023 shows. In the form of large-scale use, it is widely used in dresses, gowns, jumpsuits, knitting, etc.

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Post time: Dec-12-2022