As consumers adapt to the rapid changes in society and technology, the color of women’s wear for spring/summer 2024 reflects the restructuring trend of the new era. With the increasing development of the meta-universe economy, rich and diversified colors will be applied to the virtual world, and bright, simple and high chromatics colors will also accelerate to sweep the market. At the same time, with a renewed focus on restrained and functional shades, base intermediate and neutrals are on the rise, aiming to cater to lifestyle shifts that focus on relaxation and balance. In addition, these colors echo the evolving simplicity and regeneration of design.
1. Quiet the future
Digital aesthetics continues to permeate real and virtual world design. Cool tones of digital pink wax such as fresh mint and soft lavender are paired with rustic Italian clay and Force blue for a quiet, futuristic theme.
2. The New Desert
One of the most successful color themes of recent seasons has been the warm neutrals that combine stylish and core colors, which have been refreshed by the addition of vibrant brights. Timeless Italian clay and oat milk colors pair with Adriatic blue for a practical, sporty look. Fondant and apricot are suitable for home wear, gowns and summer outdoor clothing.
3. Bold numbers
Aqua blues and aqua greens continue to be popular because of their association with the idea of water, health and reverence for nature. The warm, rustic yet vibrant colors are suitable for many categories including practical style, evening wear, sportswear, etc. Creative Cyberlime accents in deep blue and bright blue tones. The combination of kelp green and powder coffee color enhances the color contrast effect.
4. Cosmic darkness
Space exploration and metacunion-inspired deep shades add versatility to the spring/summer palette while also having a cross-seasonal nature, especially for modern and party looks. Make full use of the intimate, versatile and global appeal of gemstone tones, with fresh mint and fondant powder to highlight the novelty, is the ideal choice for full-piece printing.
5. New Classics
In a volatile market, where people are becoming more conscious about their consumption, lasting appeal remains key, with subtle tone updates and innovative colour combinations essential to add a twist to classic colours. Key colors such as nutshell brown and Force blue can be paired with bright colors such as pineapple yellow, malachite and cosmic dust for a retro look without looking stale. Classic brown gray is an excellent base color.
Post time: Feb-13-2023